BNR Group · Longevity · Luxury · Ecology

Wellness resorts built from cedar, water and time.

Rooted in nature. Looking ahead.

BNR Group develops Back to Nature Resort, luxury wellness and longevity destinations featuring handcrafted cedar log homes, where guests restore their health, reconnect with nature, and experience sustainable luxury. Our flagship resort is under development in Ras Al Khaimah, UAE.

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Flagship resort Ras Al Khaimah, UAE Stage In development Ambition Net zero by 2050

About BNR

“Health gives us the freedom to wander a thousand dreams.”

Handcrafted log home with a timber porch and stacked log corners — Handcrafted log home: the building style behind BNR (illustration).

A resort group with one idea: health first.

Many people spend their health to earn wealth, then spend their wealth to win their health back. BNR exists to reverse that order.

Our mission is to become a leading wellness and luxury resort brand that blends beauty with sustainability: places where guests rest, restore and reconnect with nature, while every resort contributes to protecting the environment around it.

The concept grew from founder René Deceuninck's lifelong fascination with handmade log homes, from the Swiss Alps to the United States, and from his background in holistic health and hospitality. BNR is now bringing that concept to its first location, with further sites to follow in phases.

Our concept

Three pillars, one integrated destination.

Each Back to Nature Resort combines five-star villas, a central wellness centre, a convention centre and a healthy bio kitchen, designed as one low-impact ecosystem.

Longevity

Health & wellness

Programmes for rest, movement, nutrition and prevention, delivered with qualified wellness and medical partners.

Spa, sauna and hydrotherapy
Nutrition and lifestyle coaching
Yoga, breathwork and relaxation

Ecology

Ecological architecture

Buildings adapted to heat, humidity, wind, sand and coastal exposure, with water treated as the true luxury.

Closed-loop water systems where possible
Renewable timber, up to 10 trees replanted per tree harvested
Carbon pathway to net zero by 2050

Luxury

Handcrafted cedar log homes

Five-star villas built by hand from cedar: natural, non-toxic materials that age gracefully and feel calm to live in.

Private villas with nature views
Construction adapted to each climate
Discreet service and top security

Aerial view of Ras Al Khaimah with mangroves, the creek, the city and the Hajar mountains — Ras Al Khaimah: mangroves, sea and the Hajar mountains.

Project status

Ras Al Khaimah, UAE

Our first resort, between the Hajar mountains and the Arabian Gulf. The project is in development; we share each milestone here as it is reached.

Further locations are under exploration and will be announced once confirmed.

From concept to opening.

Concept and brand
Resort concept, positioning and brand identity defined.
Completed
First location
Ras Al Khaimah selected as the focus for the first resort.
In progress
Land and permits
Site agreement and approvals with local authorities.
In preparation
Masterplan and design
Architecture, villa types and wellness centre design.
In preparation
Financing and partners
Investment structure and key operating partners.
In progress
Construction and opening
Build phase, staff training and first guests.
Timing to confirm

Team

The people building BNR.

Experience in hospitality, wellness, events, training and international business, brought together around one concept.

Founder

René Deceuninck

Founder Director

Entrepreneur, trainer and hotel manager, and the creator of the BNR concept. René's passion for handmade log homes began in Switzerland in 1977 and grew through years of travel; combined with his background in holistic health, it became Back to Nature Resort.

Advisory

Dunston Pereira

Advisory Board

Chief Executive Officer, HH Sheikh Ahmed Bin Faisal Al Qassimi Group of Companies, Ras Al Khaimah.

Paul Louis Hofmans

Strategic Advisor & Business Development Partner

Experienced International Business Developer. Advises BNR on strategy, partnerships and organisation through NER Management Consultancies.

Pascal Debruyne ‘PMJ’

Resort Concept & New Venture Advisor

Pascal combines architectural insight and business experience to help shape resort concepts, enrich guest and family experiences, and develop new services, partnerships and ventures.

Core team